Kitchen supplies stores sell cooking-related items like silverware, dishes, and cookware to everyday people, restaurant owners, culinary institutes, and others.
Learn how to start your own Kitchen Supplies Store and whether it is the right fit for you.
You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state.
What is the growth potential for a kitchen supplies store?
This type of business has serious growth potential. The bottom line is that people and institutions will always require cookware, utensils, dishes, and other items that relate to the cooking process.
Locate your kitchen supplies store in the right area and establish relationships with those who regularly buy large amounts of kitchen supplies, and your business can rapidly expand. It is possible to open up a second location within a year or two.
You can eventually expand to multiple locations across your region and the country.
We have put together this simple guide to starting your kitchen supplies store.
These steps will ensure that your new business is well planned out, registered properly and legally compliant.
Plan your business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
The business requires a store, inventory, insurance, employees, a computer, high-speed internet, a point of sale system, cash registers, and marketing. In terms of inventory, it is advisable to stock everything commonly used in a kitchen from silverware to pots, pans, slow cookers, spatulas, soup ladles, microwaves, convection ovens, plates, bowls, cups, mugs, and beyond.
Who is the target market?
The ideal customer is a manager or owner of a restaurant who is willing to spend a significant amount of money on kitchen supplies.
Another ideal customer type is an individual who makes the purchasing decisions for a local culinary institute.
Such a person is inclined to regularly spend large sums of money on kitchen supplies for the institute’s cooking classes.
It will also help to recruit cafeteria managers from local schools and medical facilities. These individuals are also in position to spend a significant amount of money.
How does a kitchen supplies store make money?
This business makes money by selling kitchen supplies to everyday people, restaurants, culinary institutes, and other institutions like hospitals and schools that have cafeterias.
How can you make your business more profitable?
Consider selling items related to cooking such as dining room furniture, cabinets, kitchen islands and so on.
You can also sell cookbooks and cooking show DVDs to those who are interested in learning how to cook new dishes and with new methods. You can maximize profit by selling tickets to cooking lessons held on-site. However, this will require hiring a cooking instructor.
It is also possible to build a website to sell kitchen supplies to locals as well as those across the nation.
If you are willing to invest in a delivery system to transport the items sold on your website, this addition to your business makes plenty of sense.
What will you name your business?
Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Kitchen Supplies Store Name Generator
If you operate a sole proprietorship, you might want to operate under a business name other than your own name.
When registering a business name, we recommend researching your business name by checking:
Your state’s business records
Federal and state trademark records
Social media platforms
Web domain availability.
It’s very important to secure your domain name before someone else does.
Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down. Register your store with necessary agencies.
How to promote & market a kitchen supplies store
Promotion of the business starts with pressing the flesh.
Network with those who make purchasing decisions for their cafeteria, restaurant or other institution that needs kitchen supplies to prepare food.
Connect with everyday people through all different forms of marketing. Advertise in local papers, on local radio, local TV, etc. Post flyers, put up billboard ads, and purchase some online ads.
Explore all of these marketing avenues and you will reach a wide variety of people in your community.
Create your business website
While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.
Here are the main reasons why you shouldn’t delay building your website:
All legitimate businesses have websites – full stop. The size or industry of your business does not matter when it comes to getting your business online.
Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
You can jump start your kitchen supplies store business by establishing relationships with those who are in need of your products.
These individuals include managers and owners of restaurants, culinary institutes, hospitals, schools, colleges etc.
It will also help to establish a strength in one particular cooking category such as gourmet cooking, confectionery supplies, or baking.
Start now and make your money simply – there is no better time to start than now. I believe this piece will assist and guide you in the planning process.